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Comments on both micro and macro environmental forces

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Reference no: EM13832253 , Length:

Write topic as well.

TOPIC: Health and fitness industry

Discussion on theory maximum 20%

. This assignment is in report form with the following headings:

- Executive summary

- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

- Comments on both Micro and Macro environmental forces affecting the company

- Brief analysis of consumer perceptions and behaviour about the brand/company

- Marketing Mix (brief discussion)

- Your comments or any recommendations

. References Harvard style

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Reference no: EM13832253

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