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Collecting information for environmental scanning

Assignment Help Operation Management
Reference no: EM131707697

1. Three primary methods of collecting information for environmental scanning are

marketing research, company records, and advance orders.

secondary sources, company records, and observation.

executive knowledge, media, and marketing research.

observation, secondary sources, and marketing research.

2. To monitor changes in the marketing environment effectively, marketers must engage in??

?environmental scanning and analysis.

?economic scanning

?self-regulatory analysis

?marketing research analysis

Reference no: EM131707697

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