Reference no: EM132371021

While you analyzing the case, you can consider the following questions:

1. Introduce this industry (industry profile)-why historically was this industry so profitable?

2. Five competitive forces--barriers to entry, suppliers, buyers, etc.

3. Short profiles of both companies--you could bring to class bottles of Pepsi and Coke and a few plastic cups and do a "blind" test on the students, asking students which drink they prefer without showing the name?

4. Key dynamics in this industry-what did the companies do to in the past to establish their market position/expand their market share? (e.g., "the Pepsi challenge" "Diet Coke" etc.).

5. Changes in the market due to changing preferences of the customers (healthy drinks, the rise of non-carbonated beverages).

6. What did Pepsi and Coke do to sustain their competitive advantage (they still make profits) considering these changes happening in the market (e.g., health conscious customers, lower demand for carbonated drinks, etc.)

3-4 pages written analysis of this case

Attachment:- Cola War-Coke and Pepsi.rar