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A marketing intern at Coke working on the Fairlife marketing efforts suggested that one way to segment the milk market they compete in was to do it by fat content. Why not segment the milk market and target those who want non-fat, 1%, 2%, or whole milk? (a) Does marketing Fairlife toward possible segments by fat preferences make sense? (b) Why or why not? Include in your support an analysis that you describe for each of the five “requirements for effective segmentation” from the text or “criteria for evaluating a proposed bases of segmentation from my lecture notes” as support for your answer. (c) Would you recommend that Fairlife follow some other type of segmentation based target market strategy or would it be better to follow a mass market strategy with variety? Explain?
1. Retail Wars (Target/Walmart) a.) Characterize the business strategies of Target and Walmart b.) Consider the ways in which the strategies and plans of one has influenced the other c.) Assuming the companies move closer to head-to-head competition ..
Opinion leaders vary by the product or service of interest. What products and services have opinion leaders as vital parts of the marketing mix? Who are the leaders likely to be for each of the different products of services?
Think about the advantages and disadvantages of matrix departmentation, simultaneous use of both the functional and divisional forms of departmentation. Then consider the project teams on which you have worked in one or more of their courses. What ar..
Creed works for Dunder Mifflin Paper Company as a quality control specialist. His job requires him to inspect all of the products that his company makes and make sure that they are of high quality. Is Creed likely to be awarded unemployment compensat..
An employee has proposed adding new equipment that would speed up the loading rate to 4.2856 trucks per day. The equipment would cost $100 per day for each dock. Should the manager invest in the new equipment?
An elevator speech is an excellent way to convey your skills while networking and seeking employment. Typically, an elevator speech is a one-minute summary of who you are, why you are qualified, and what you have to offer the organization or indus..
In what way is the HR function important to the success of the everyday tasks in an organization? Discuss the competitive advantages that can accrue to an organization that genuinely is committed to workplace diversity? Please make certain that you i..
WIld West, Inc., is a regional telephone company that inherited nearly 100000 employees and 50000 retirees from AT&T. Wild West has a new mission: to diversify.
In one paragraph, provide a brief summary of the movie Food Inc., making sure to identify the moral outcome. Then, in another paragraph, analyze these outcomes in relation to the theory we studied this past week (Freedom vs. Determinism). What moral ..
Research and cite at least 4 peer-reviewed academic sources in addition to the textbook.
A government subcontractor operates with a pure specialized product management organizational structure and has four product lines. All employees are required to have a top secret security clearance. Management is interested in converting over to a m..
Use the Internet, course materials and web resources to research the pros and cons of six software systems. Then, write a 5-7 page Software Recommendations Report that you will submit to the chief executive.
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