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Cognitive side of marketing

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Reference no: EM131112940

There is a pressing need in the field to balance the rational, cognitive side of marketing thought and practice with new ideas and research on the emotional facets of marketing behavior'. Who is the Economist who said this phrase?

Reference no: EM131112940

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Cognitive side of marketing : There is a pressing need in the field to balance the rational, cognitive side of marketing thought and practice with new ideas and research on the emotional facets of marketing behavior'. Who is the Economist who said this phrase?
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