Co-creation refers to the act of creating together

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Question

Co-creation refers to the act of creating together. When applied in business, it can be used as a strategy to develop new business models, products and services with customers, clients, trading partners or other parts of the same enterprise or venture. Co-creation, as a professional discipline, is a set of capabilities, models, skills, methods and activities that enable the act of co-creation.

Critically analyse the concept of co-creation and applied it to the business environment. Motivate you point of opinion in full and provide practical examples on how the concept can be applied in the business environment.

Reference no: EM133944844

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