Clustering techniques applied to segmenting markets

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Reference no: EM13111509

Clustering techniques applied to segmenting markets
A. Typically require computers to group people based on data from market research.
B. Remove the want for managerial judgment.
C. Eradicate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D. All of the above are true.

Reference no: EM13111509

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