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Microsoft is celebrating the birthday of their founder, Bill Gates. For this event, a large party is being held in the Seattle Microsoft offices. There will be 1000+ employees attending the all-day event. Microsoft is considering catering by two companies: I Love Food Catering Inc. and When Can We Eat? Inc. Both companies are located in Seattle and handle large scale catering.
1. In this scenario, is Microsoft B2B or B2C client? Why?
Explain:
Three services or product features
Benefits from choosing one company over another
A combination of both that could be presented to the client I Love Food
2. Create three relevant and appropriate client care/client experience activities and opportunities. How would you recommend that the "company" show the influencers and decision makers at Microsoft what you can do? This must be realistic and appropriate. Explain your rationale.
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