Clarification of financial management

Assignment Help Business Management

Reference no: EM1370721

Clarification of Financial Management

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private healthcare insurance company. Third party payers are the commercial, governmental, and healthcare maintenance insurance companies that help providers manage its patient's accounts.

To increase referrals, Verybest is beginning to develop a new marketing campaign for the assisted living and home health agencies business. You have been asked by the CFO to converse with the marketing director indicating the importance of having advertising materials for both the health insurance companies and the patients who receive the healthcare services. List three marketing approaches you would use to target potential patients and healthcare insurance companies. Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.

Some marketing strategies may include the following:

find a way to be unique and different
add value by bundling services
direct marketing
television
telemarketing
market to existing customers and referrals

Objective: Discuss the role of third parties in health care revenues and expenditures.

Reference no: EM1370721

Questions Cloud

Explain how much tax sally pays on her gain : If capital gains tax is on nominal gains, Explain how much tax Sally pays on her gain. Calculate Kelly's capital gains if tax is on real gains.

What pressure will tire gauge at the present show : An observer, whose eyes are 1.92m above the ground, is standing 31 m away from a tree. The ground is level and the tree is growing perpendicular to it. The observer's line of sight with the treetop makes an angle of 21° above the horizontal. How t..

Explain what must happen in order for the company : Explain What must happen in order for the company to succeed and What are the company's most vulnerable areas and Identify the company's assets

Calculating average net float : On a typical day, Park Place Clinic writes 1,000 dollar in checks. It generally takes four days for those checks to clear.

Clarification of financial management : Discuss the role of third parties in health care revenues and expenditures - Clarification of Financial Management

Discussion on shareholders and management : Determine what activities should we look for in order to estimate if an entrenched management is taking actions that would harm us as shareholders?

Role of systems analysis in success of firms today : What role does systems analysis play in success of firms today? Why? Where would you "place" analysis function to maximize its effectiveness? Support recommendations.

Find the final speed and the displacement : The train comes to a stop 6.0 m from the point at which it was released. What is the magnitude of train's acceleration after its wheel begins to stick.

How various seconds before the plane is directly overhead : A cars brakes can only accelerate the car by -10m/s^2. If the car is going 30m/s when the brakes are applied, how long would it take for the car to come to a stop.

User Account

All Pages