Reference no: EM133506557

Choosen product Acer laptop

To start preparing this video pitch, you must conduct extensive online research to find at least five recent examples of your chosen product's or service's communication mix, including traditional elements and digital platforms. The examples must be relevant to the country where you have purchased this product or service. For example, if you bought your chosen product or service in Australia, you must focus on Australian integrated marketing communication.

Use the information you have gathered in the second step of the consumer decision-making process. Once you have found the required examples, you are then to presume that you have just been asked by the company that makes/produces your chosen product or service that you prepare an 8-minute pitch in which you must:

1. Critically evaluate the company's communication mix, including traditional elements and digital platforms, by presenting at least five found examples and examining how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes.

2. Critically evaluate whether the company's communication mix demonstrates a strong or weak alignment to your findings? What are the similarities and differences, and why do you think this might be the case? What effect did the company's communication mix

3. Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment you specified in the previous section. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements.