Choose the target market for your product

Assignment Help Marketing Management
Reference no: EM131389347

Sony is the company.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.

Reference no: EM131389347

Questions Cloud

Topics of chronological and functional : Conduct Internet research on the topics of chronological and functional resumes and discuss the following: 1) What is the difference(s) between a chronological or functional resume?
Are strazella and spitzer partners of chaiken : Finally, the agreements stated hours of work and holidays for Strazella and Spitzer and required Chaiken to hold and distribute all receipts. Are Strazella and Spitzer partners of Chaiken or are they his employees? Explain.
Explain role of human resources in healthcare organization : Evaluate and explain the role of human resources in healthcare organizations.Examine how human resources can enhance organizational performance in various types of healthcare organizations.Explain how issues related to the regulation of human resour..
Determine the reduced state diagram : (State Reduction) Given the state diagram in Figure Ex. 8.4, deter-mine which states should be combined to determine the reduced state diagram. You may use row-matching or implication charts.
Choose the target market for your product : Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
What are the rights of doug against roy lumber company : The firm and the three partners are completely solvent. What are the rights of Doug against Roy Lumber Company, Albert, Betty, and Carol?
Determining the strategy foundations : Read the article titled "What Is Strategy?" located at HBR--What is Strategy_Porter.pdf  . Read the article titled "Eight Maxims of Strategy", located at http://www.nickols.us/maxims.pdf.
Identify the firm closest publicly-traded us competitor : Identify the firm's closest publicly-traded U.S. competitor. This is the firm that is most similar in terms of the markets that it serves and is closest in size in terms of revenues and enterprise value
Should harold succeed in given situation : The firm later becomes insolvent, and Harold seeks to hold Stephanie liable as a partner. Should Harold succeed?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd