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Choose the target market for product

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Reference no: EM131215608

Your company has decided to launch a new line of products.

The company is Costco

The newly created product is: Anti aging skin moisturizer - Kirkland brand

 Create a 1200-1400-word report to address the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Include at least 3 academic research sources, other than the course text, that support your analysis. Additionally, you must utilize at least one reference from the course text and one resource from the University of Phoenix library

Reference no: EM131215608

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