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1. Post the company name of your brand audit for approval.
Southwest Airlines
2. Select one product and discuss the six criteria for brand elements discussed in chapter four.
Product: Energizer
Memorability:
Meaningfulness:
Likable:
Transferable:
Adaptable:
Protectablity:
3. Choose a package for any supermarket product. Discuss the packaging concepts addressed in chapter four and assess its contribution to brand equity. Justify your decisions.
4. Can you think of some general guidelines to help marketers "mix and match" brand elements? Can you ever have "too many" brand elements? Which brand do you think does the best job of "mixing and matching" brand elements?
Using the one value you would never violate, what would you do if you were McCoy on the Himalayan hike? What have you learned from the Parable of Sadhu?How would you apply the lessons of the story as a corporate world manager?
Explain This post addresses advertising and entrepreneurial issues and Identify three social networking sites any new business should link
read the sir richard branson chairman virgin group ltd. case study located.write a six to eight 6-8 page paper in which
Explain E-Business Website - carsdirect and the project is to select e-business website and analyze it in term of the Look & Feel
Explain what are the most important parts of a business plan
use the product or service you selected for your marketing plan phase i paper.write a 300 -word summary that includes
Explain Subcultural Segmentation and how is the marketing mix varied across different geographic parts of the United States and why
select a company with whose headquarters are located in the state in which you live. use the internet to research the
What kinds of marketing research could you conduct to determine if this spin-off or expanded product offering may be successful in the marketplace?
1 which of the following is not a step that might be used to improve the quality of a firmrsquos marketing
1q. how might the various definitions of quality apply to skilled care?2q. how are the principles of total quality
create a product launch plan of no more than 1050 words for 2 markets domestic and international. the domestic country
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