Chocolate lounges allows marketers to take advantage

Assignment Help Operation Management

Reference no: EM132176059

1. Keeping the familiar Mars brand name attached to the new Ethel’s Chocolate Lounges allows marketers to take advantage of:

a-stimulus generalization

b-selective retention

c-stimulus discrimination

d-motivation

e-justification

2. The best way for Ethel’s Chocolate Lounges to influence ambivalent customers to purchase the company’s products would be to

a-send postpurchase thank you letters.

b-offer guarantees.

c-display its product superiority in advertising.

d-reassure consumers that their product is just like other Mars products.

e-cater to a wide variety of consumers.

3. When an Ethel’s Chocolate Lounge first opens in a city, consumers probably use ________ when deciding to spend $42 on a box of chocolates.

a-a cognitive decision

b-routine response behavior

c-limited decision making

d-extensive decision making

e-specialty choicing

4. If a manager at Mars created a short brochure about the concept of Ethel’s Chocolate Boutiques and the products sold in the boutiques, it would be an example of

a-an internal information search.

b-nonmarketing-controlled information.

c-marketing-controlled information.

d-a prepurchase shopping tool.

e-an evoked set.

5. Katie is a college student in South Bend, Indiana. After classes, she decides to grab a snack before going back to her apartment. Before leaving campus, she can go to the cafeteria or a pretzel stand. Along her walk home are an Ethel’s and a Panera. Katie really wants a sandwich and a hot drink, so in all likelihood, her evoked set ________ contain ________.

a-will; the pretzel stand

b-will not; the cafeteria

c-will; Ethel’s

d-will; Panera

e. will not; Panera

Reference no: EM132176059

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