Chi-square test of independence with level of significance

Reference no: EM1322411

Negative appeal is recognized as an effective method of persuasion in advertising. A study in The Journal of Adverising reported the results of a content analysis of guilt and fear advertisements in 24 magazines. The number of ads with guilt and fear appeals that appeared in selected magazine type follows:

Statgraphics or Excel is recommended for this problem.

Type of Appeal
Magazine Type	Number of Ads with Guilt Appeals	Number of Ads with Fear Appeals
News and opinion	20	10
General editorial	15	11
Family-oriented	30	19
Business/financial	22	17
Female-oriented	16	14
African-American	12	15

Use the Chi-square test of independence with a .01 level of significance to determine whether appeal is independent from type.

Compute the value of the X² test statistic (to 2 decimals).

What is the p-value?

What is your conclusion

Reference no: EM1322411

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