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Firms that charge relatively low prices and offer substantial differentiation are following a best-cost strategy. A best cost strategy can be an effective level strategy to the extent that a firm whose fixed costs and overhead are very low relative to the competition.
What is an example of an industry where you think a best-cost strategy could be successful?
How would you differentiate a company to achieve this success in this industry?
Provide an example of a firm in Jacksonville that is following a best cost strategy? Explain.
Min. 250 word responce
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You must present a rational justification for this strategy. In other words, you must provide clear and logical support for your proposed strategy using financial analysis and relevant business theories.
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