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1. You are in charge of an advertising campaign for a new product, with a budget of $1 million. You can advertise on TV or in magazines. One minute of TV time costs $20,000 and reaches 1.8 million potential customers; a magazine page costs $10,000 and reaches 1 million. You must sign up for at least 10 minutes of TV time. How should you spend your budget to maximize your audience?
2. It takes creative talent to create effective advertising; in your organization, it takes three person-weeks to create a magazine page, and one person-week to create a TV minute. You have only 100 person-weeks available. Add this constraint to the model and determine how you should now spend your budget.
3. Radio advertising reaches a quarter million people per minute, costs $2,000 per minute, and requires only 1 person-day of time. How does this medium affect your solutions?
4. How does the solution change if you have to sign up for at least two magazine pages? A maximum of 120 minutes of radio?
What types of analysis can managers perform to help them diagnose a company’s financial condition? How can a review of financial statements help managers diagnose other kinds of performance problems as well?
Compare and contrast a centralized versus decentralized organizational structure.
Which element of the marketing mix is most compelling for customers? Why?
After that address the project schedule or timeline and discuss what important information is found in the schedule.
Although the relative size of age cohorts within a culture is determined by a number of factors that can vary from one generation to the next, what is the primary cause of the relative size of the same age cohort differing between cultures?
Right after Thanksgiving, PFC accounting firm opened a new branch office in the town with 30 new employees. Based on their study on the turnover rate of their 500 employees from other branch offices, they have found that 50 employees left in a year, ..
You have been given the task to create and chair a Workplace Health and Safety Committee at your organization.
Global Shared Services, McDonald's Corporation, located in Mastering Leadership.
Write report on the duties and obligation of the parties in a contract of employment and evaluate the legal remedies to an employment dispute.
Which of the following best supports the arguement that Blackmoor's global managers should use bonuses and promotions as employee motivational tools?
After working a few years, you would like to extend your college education on a part-time basis. You know that your education can benefit your employer, but you can’t really afford the fees for tuition and books. In teams discuss the best way to appr..
Workers lack certain opportunities in various work settings. Compare an assembly-line worker in a highly automated plant to a secretary in a busy law office. Which opportunities are each likely to have? Which opportunities is each worker likely to..
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