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Learning outcome:
Compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities.
Word count: 2500 - 3000 words excluding your referencing.
Essay: Compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities.
Keep the comparison generic and abstract, don't use specific markets. Give an overview over geographic and demographic characteristics. Focus on the most important characteristics (i.e. the ones with the most impact on international marketing opportunities). List at least four characteristics each. Compare and contrast these characteristics in their significance for assessing market potential. Explain why you regard some characteristics more significant than others. For example, explain what consequences each characteristic can have on business success.
Don't just list and explain each characteristic, you are required to compare and contrast them in order to evaluate their significance.
Verified Expert
Demographic factors as well geographic factors plays very crucial role in creating marketing opportunities of any country. every country is located at different region which has different feature and hence every product may not be something for very country.
This solution is exactly what I needed !!! It was done very professionally and seems to have lots of research work involved. Thank you very much.
Research Weighting 20% No authoritative sources, no evidence of research or not relevant for the task. Very limited understanding. The research has not been linked to the main text. Less than 2 authoritative sources or sources are not relevant for the task. Limited understanding. Little evidence of meaningful integration of the research with the main text. 2-3 scholarly sources. Some sources lack relevance or authority but are still appropriate for the task. Adequate understanding. The research could be incorporated with the main text more consistently. 3-4 scholarly sources. Sources are mostly well-chosen, authoritative and appropriate for the task. Good understanding. The research is integrated with the main text. 4-5 scholarly sources. Sources are well- chosen, authoritative and are appropriate for the task. Excellent understanding. The research is very well integrated with the main text.
Organisation/ logic Weighting 5% No flow. No argument. Poorly organised and difficult to read. Does not flow logically from one part to another. The argument is not clear. Generally well organised although the flow of the argument is not always logical. Argument is clear and mostly sound. Coherently organised and logical formation of sound argument. Exceptionally well structured. Logic is easy to follow. Arguments are sound and convincing. Writing Weighting 5% No consideration for presentation. Muddled writing that is very difficult to follow. Numerous grammatical errors. Multiple spelling errors. Acceptable presentation. Long winded and some clear writing presentation. Some grammatical errors. Multiple spelling errors. Tidy presentation. Mostly clear writing but at times long winded. Writing style lacks consideration. Few issues around grammar. Less than 5 spelling errors. Professional presentation. Clear writing mainly to the point. Considered writing style. Excellent grammar with only minor oversights. Polished presentation. Clear and concise writing. Mature and appropriate writing style. Excellent grammar, correct in all aspects. No spelling errors.
Discussion of impact Comparison/contras ting Weighting 15% Demographic and geographic characteristics are not compared or contrasted with any clarity. The discussion of differences in impact on international marketing opportunities is unclear or flawed. There is some comparison and/or contrasting of demographic and geographic characteristics. The comparison is superficially and lacking of clarity in parts. There is no adequate or relevant discussion of differences in impact on international marketing opportunities. Demographic and geographic characteristics are compared and contrasted. The comparison might be unclear or missing depth in parts. There is superficial discussion of relevant differences in impact on international marketing opportunities. Demographic and geographic characteristics are clearly compared and contrasted adequately. There is insightful discussion of relevant differences in impact on international marketing opportunities. Demographic and geographic characteristics are compared and contrasted in-depth. There is excellent discussion of relevant differences in impact on international marketing opportunities.
Demographic characteristics identified Weighting 25 % Insufficient understanding of relevant demographic characteristics that impact on international marketing opportunities. Characteristics are unclear. Some understanding of some relevant demographic characteristics that impact on international marketing opportunities. More than one significant characteristic might have been overlooked or inadequately covered. Basic understanding of relevant demographic characteristics that impact on international marketing opportunities. One significant characteristic might have been overlooked or the overall presentation is lacking depth. Good understanding of all relevant demographic characteristics that impact on international marketing opportunities. Excellent understanding of all relevant demographic characteristics that impact on international marketing opportunities. Highly relevant examples underpin and strengthen the presentation.
Mar king schedu le Criteria E (0-39) D (40-49) C (50-64) B (65-79) A (80-100) Geographic characteristics identified Weighting 25 % Insufficient understanding of relevant geographic characteristics that impact on international marketing opportunities. Characteristics are unclear. Understanding of some geographic characteristics that impact on international marketing opportunities. More than one significant characteristic might have been overlooked or inadequately covered. Basic understanding of relevant geographic characteristics that impact on international marketing opportunities. One significant characteristic might have been overlooked or the presentation is lacking depth. Good understanding of all relevant geographic characteristics that impact on international marketing opportunities. Excellent understanding of all relevant geographic characteristics that impact on international marketing opportunities. Highly relevant examples underpin and strengthen the presentation.
Hi Team, Need the assignment to be done by 9 as per NZ Time. Thanks Learning outcome: 2 Compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities. Assignment is due in week 11. Conditions: This is a compulsory assignment. It must be submitted and it makes up 25 % of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date.
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