Reference no: EM131227944 , Length: word count:1200
1. Market Choice Which country have you chosen to focus upon? Why? (The choice of country will, typically, be a formal restatement of the decision set out in the company brief, together with a statement regarding your assessment of the market potential)
2. Rationalisation
The market (describe the market in which the product is to be sold)
a) Customers - Characteristics of consumer target groups (age, gender, income, occupation, lifestyle and personality, family size, geographic location etc) - Consumer preferences and buying habits - Product use patterns (and intended product use) - Product feature preferences - Shopping habits
b) Competition - Identification of the main players - Relevant market shares - Industry type (e.g., monopoly, oligopoly) - Significant differences between your product(s) and the competition's product(s) in terms of the 4Ps
c) Market size and sales estimates - Industry sales estimates for the year - Sales estimates for your company
Company: MADE GROUP with Dairy products
Country: philippines
Words: 1200.
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