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Characteristics of business-customers and transactions

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Reference no: EM132859529

BUSINESS MARKETS Characteristics of Business

Customers and Transactions

Bombardier specializes in planes and trains.

This Canadian company's primary markets are governments and businesses that purchase railroad and airplane related products.

Bombardier also markets corporate jets under the names of Learjet, Challenger, and Global.

Bombardier markets their products' fuel efficiency, low operating costs, and other benefits.

1. Which 2 business markets does Bombardier seem to focus on? Review section 8-1 and the 4 types of Business Markets.

2. What do you think is the ONE most important concern of Bombardier's customers: price, quality, service, or supplier relationships? Explain.

Reference no: EM132859529

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