Characteristic influencing rate of adoption

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Biopure Corp. is developing a human blood substitute called Hemopure. Unlike like donated human blood that needs to be refrigerated and expires after a short period of time, Hemopure is shelf-stable and can be stored for two years or more. It does not need to be matched to a person's blood type like donated blood does. These factors make it well-suited for trauma cases where blood must be transfused at an accident site or on the battlefield. Which product characteristic influencing the rate of adoption does this represent?

Reference no: EM1318149

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Characteristic influencing rate of adoption : Biopure Corp. is developing a human blood substitute called Hemopure-Which product characteristic influencing the rate of adoption does this represent?
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