Channel design is determined by external and internal factor

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Question

Channel design is determined by many external and internal factors. Czinkota et al (2019) summarized these factors as the 11 Cs in the required textbook. Please select THREE (3) external factors and FOUR (4) internal factors and discuss how these factors could influence the global channel design of the Australian wine company that you chose for your group to expand South Korea.

Reference no: EM134048167

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