Channel conflict is likely to be caused by dual distribution

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Reference no: EM131037404

Marketing

1. What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct channels? Why?

My text book:

Boone, Louis E., and David L. Kurtz. Contemporary Marketing, 16th Edition. Cengage Learning, 2013.

Reference no: EM131037404

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