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Companies are responsible for marketing ethically to customers and creating a company strategy that matches ethical standards. Pretend you are a company executive that has to make decisions regarding how to market your product ethically and that you also have reduced the quality to save the company money.
1. Explain how you would communicate the change in the quality of the product to customers, or would you not publicize this information? (note that you are not being graded on your ethical standards but on how you formulate your marketing plan)
2. Provide a numerical chart to assess the value added by lowering or increasing the quality of the product (for example: for every $ 1 increase in cost, add 5 dollars in value, the opposite could be true as well). Make sure you explain how this would affect your marketing strategy decisions.
3. Provide an example of a company that was not ethically marketing their product and explain the results of not being ethical.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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