Challenges and importance of brand management

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Reference no: EM132003553

Brand Management

This assignment will assess the following learning outcomes:

1. Critically appraise contemporary key branding theory and concept(s).

2. Critically evaluate their impact on brand management practice.

The Assignment Task:

Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand. You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation. (LO 2)

2. Illustrate the impacts of brand management as practised by the organisation. (LO 1)

Verified Expert

This job deals with the brand management policies and strategies that an organization employs to make ensure competitive advantage. The current report takes into consideration the case of OMAN AIR to analyze the policies of brand management strategies that the organization makes use of. The report points out the fact that the policies like Companion products and similar product in a different form from the original parent product have helped the organization to be more relevant in the market. The strategies that the organization takes into consideration are a line and product branding among others. The report has further evaluated the effectiveness of the policies used.

Reference no: EM132003553

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len2003553

6/1/2018 1:45:02 AM

I want from you to do assignment for Brand Management. if you will do please inform me You are also expected to evaluate the challenges that will be faced by the company considering changes

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