Celebrity in the commercial holding the product

Assignment Help Business Management

Reference no: EM132524633

Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times businesses have the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out in public. So, with this concept in mind:

1. Out of Dwayne "The Rock" Johnson, Jimmy Falon, Cardi B, or Kelly Clarkson, who would you use to endorse Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity? How does this celebrity align to the new target market?

2. Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Reference no: EM132524633

Questions Cloud

What is the primary source of self-regulation : Self-regulation may arise from several sources including working self-concept, situational cues, social roles, values, and self-conceptions.

Contrast the features of endnote-zotero-refworks : You will compare and contrast the features of Endnote, Zotero, RefWorks, and Mendeley (this can be completed in a graph or table format).

What rate of return is the expecting : Show how Rico could generate exactly the same cash flows and rate of return by investing in ABC and using homemade leverage.

Determine what is the company cost of equity : If the firm converts to 25 percent debt, what will its cost of equity be? If the firm converts to 50 percent debt, what will its cost of equity be?

Celebrity in the commercial holding the product : Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product,

Describe the two forms of account receivable confirmation : Identify and describe the two forms of account receivable confirmation requests and indicate what factors Adem should consider in determining

Advantages of international diversification : Determine why, given the advantages of international diversification, some firms choose not to expand internationally.

Globalization of bmw-rolls-royce and the mini : How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world's many glob

Indicate weaknesses in the existing internal control : Indicate weaknesses in the existing internal control over cash admission fees, which Mr. Teshale should identify, and recommend one improvement

User Account

All Pages