Causal research design to address this research objective

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Reference no: EM134045602

QUESTION

(What tactics can be used to increase customer visits to the Green and Graze restaurant?). From secondary data that informed this market research brief, Green & Graze understand that many Melbournians are either not aware of Green and Graze as a newcomer to the market, or they are not persuaded to visit Green and Graze with so many other vegan restaurants on offer.

They have developed two potential social media campaigns to encourage people to visit the restaurant. The first campaign focuses on storytelling about the Green and Graze brand. The second campaign focuses on Green and Graze's superior offering as a restaurant. Due to time and budget constraints, only one social media campaign can be implemented. Therefore, the client would like to conduct an experiment to address the following research objective: to determine which social media campaign will be most effective at increasing customer visits to the Green and Graze restaurant.

You are required to:

1. Explain to the client the advantages and disadvantages of using a causal research design to address this research objective.

2. Recommend and describe a specific experimental design to select the most effective social media campaign. In your answer, outline the independent, dependent, and possible extraneous variables involved, as well as the recommended experimental setting.

3. Justify your recommended experimental design and experimental setting by comparing and contrasting your recommendations to alternative experimental designs/settings.

Reference no: EM134045602

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