Casino and resort business case

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Reference no: EM132507887

Casino/Resort Business Case

The purpose of the Final Paper is to demonstrate your master of the learning objectives stated in this Syllabus. You will create a business case that focuses on a new casino/resort concept.

Possible Areas of Focus-

Class Learning Objectives (page 2 of Syllabus): Course Learning Outcomes

1. Explain and examine the role(s) and function(s) of core departments necessary for a casino/resort to operate including front-of-house departments, back-of-house departments, and amenity departments.

2. Design and develop a meaningful internal and external marketing plan for a casino/resort.

Why will your casino/resort be successful?

How will your casino/resort be different than others in the marketplace?

What theme will your casino/resort have and why?

What will be the target customer of your casino/resort and why?

What will be your internal and external approach to marketing?

What will be your approach to recruiting and maintaining talent?

What amenities will your casino/resort offer and why?

How will you determine game mix (table games and slots)?

What organizational structure will your casino/resort have and why?

Reference no: EM132507887

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