Case study: williams-sonoma

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Reference no: EM132064

Read the case on Williams-Sonoma, and answer the written response questions in order to complete this assignment. Internet Mini Case on Williams-Sonoma will be found on the Pearson Higher Education web site at some address:
xxxx. Each of your responses to each of the questions should be spell and grammar checked and should be words in length to be considered a "complete" answer to a written response question.

1. If the Williams-Sonoma continues with its current strategies and objectives, where will it be in five years?

2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?

3. Explain the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.

4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?

Referencing style: APA Format

Reference no: EM132064


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