Case study-henry clements car rental agency

Assignment Help Marketing Management
Reference no: EM13735062

Case Study Henry Clements Car Rental Agency

1. What should his forecast be using this method?

2. What would the forecast be if he used regression analysis?

3. What about time-series forecasting?

4. What will you tell him about which is the best option?

Henry has two people who can check cars out for a rental. One works at the service counter and the other works in the office and can come out to help if needed. Henry has determined that people arrive following a Poisson distribution. Rentals average about 24 per day and the service person takes about 15 minutes to process a customer for a rental. Henry sees that the agent at the service counter in not busy all the time so he is contemplating not keeping the office person trained and leaving only the service counter person.

5. Is this a wise move?

6. What is the average time the customer takes from when he/she arrives until he/she has a car?

Currently, when the office person in serving customers, a second line forms in front of the counter.

7. Is that how Henry should set up the waiting area or is there a better way?

When a car is returned to his location, Henry has three employees who prepare the car for the next rental. As a car arrives, one of the employees takes the car and washes, cleans, vacuums, and inspects it, prepares the paperwork for the next rental, and returns the car to the lot. The employees each take a car in sequence. Henry has observed the process and has observed the time each takes to complete each step. The information about the times (in minutes) is as follow:

Employees Wash Vacuum Inspect & Return

Beverly 22 13 11

Cameron 15 17 20

Tina 19 19 14

8. Is there is a better way to organize this part of the operations?

Each rental requires two agreement forms, one for when the car is checked out and one when it is checked in. Henry orders these forms from a local printer. The printer charges Henry $40 to set up the printer. The forms cost 50cents each. Because of the damage to the forms and the forms becoming obsolete, it cost Henry 25% to store the forms. The printer will only accept orders in multiples of 100.

9. If the three months of data collected and presented above is indicative of all demand, how many forms should Henry order?

The printer offers Henry a 10% discount if Henry orders 5000 or more form at a time.

10. Would this be advantageous to Henry? How much money would it save, if any?

Henry is now ready compute what do with the cars on Sunday. The other locations report the following on-hand and needed cars. Henry will have 150 cars on-hand Saturday night.

Location North Location East Location South On-hand 165 160 200 Needed 195 160 190 Based on past experience, the cost to move cars is:

Between And Cost

Henry Location North $12

Henry Location East $22

Henry Location South $17

Location North Location East $7

Location North Location South $28

Location East Location South $14

11. How many cars will need to be moved and what will the total cost of the move be?

12. Based on all the above computations, what would you recommend to Henry about his operation and what changes would you propose (if any)?

Reference no: EM13735062

Questions Cloud

Write an essay on turning to a market economy : Turning to a Market Economy" Please respond to the following: Many developing countries in the "Global South" turned to socialism in the past as a means to solve their economic problems.
How a master schedule is developed from an aggregate plan : Show how a master schedule is developed from an aggregate plan and Describe the relationships among forecasting, aggregate planning, master scheduling, MRP, and capacity planning
How market equilibrium price of petrol is being determined : Assuming that petrol operates in a perfectly competitive market, use a well-labelled demand and supply (D-S) model to explain how market equilibrium price of petrol is being determined. Please clearly explain the equilibrating process.
Identify key marketing metrics : Identify key marketing metrics-Overview: When using a variety of different media channels in your advertising, it is important to make sure that each is being used effectively and that your investments in each are appropriate to the returns they b..
Case study-henry clements car rental agency : Case Study-Henry Clements Car Rental Agency, What should his forecast be using this method? What would the forecast be if he used regression analysis
Why did ex-slaves struggling for freedom after emancipation : Why did ex-slaves, struggling for freedom after emancipation resist working for wages? To what extent was President Johnson responsible for the radicalization of the Republican Party in 1866?
How will you define competitive advantage : How will you define competitive advantage. Discuss with a suitable example from industry.
Calculate the percentage of change from one year to the next : The managed care organization has asked you to put together a spreadsheet that shows a comparison between 3 diseases that are impacting 3 different countries. Because your department will be coming up for an accreditation performance review, this ..
Economic or gender concerns during the interwar period : Discussing how different societies addressed either economic or gender concerns during the interwar period.

Reviews

Write a Review

Marketing Management Questions & Answers

  What ethical concerns should kool aid consider

In developing a marketing program for the Third World, what ethical concerns should Kool Aid consider?

  Describe the four elements of the marketing mix

Describe the four elements of the marketing mix which are product and place and price and promotion

  Describe the current state of the organization

Describe the current state of the organization's workforce dynamic. Is its workforce growing? Is it changing? How is it changing and why

  Evaluate the importance of a company

Evaluate the importance of a company having a robust information management system strategy. Recommend two (2) actions that a company may take in order to protect its information assets from potential disruption and loss

  Segmentation of the market and positioning

What ongoing research program would you recommend to Netlink to improve its evaluation of its segmentation of the market and positioning of its products?

  Calculate what is the break-even point

Using this formula, what is the break-even point? In other words, how many meals, at $7.00, would need to be sold before you start making a profit

  Problems on marketing mix

Modern Marketing Management

  What steps should kelly take to organize her business growth

What steps should Kelly take to organize and prioritize her business growth strategy, Read critically and analyze the case below, Planning for Growth

  Explain applied marketing and the four p''s

Explain Applied Marketing and the Four P's and Briefly describe and discuss your selected product with your colleagues

  Questiona explain concept of integrated marketing

questiona explain concept of integrated marketing communicationsb review following exhibit which carries basic

  Explain facebook business model

Explain Facebook business model and what anecdotal experiences can you share about Facebook that aligns with the issues brought up in this case study

  Discuss the importance of creating consistent messages

discuss the importance of creating consistent messages across the areas of media relations investor relations

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd