Reference no: EM133034487

Case Study: Data Mining Tools at Pandora 

With more than 200 million registered users, Pandora Radio is a personalized Internet radio service that helps you find new music based on your past and current favorites." (The service is also available to mobile devices-as an app.) The success of Pandora Radio's business model derives from applying data-mining tools to the Music Genome Project, which is a vast database of songs that a team of experts has broken down into their various components: melody, rhythm, vocals, lyrics, and so on. Listeners begin by entering their favorite songs, artists, or genres, creating customized "stations." Then, Pandora Radio mines its database to find songs that are similar. Another data-mining tool that Pandora uses is like/dislike (thumbs up/thumbs down) option that accompanies each song the site suggests. These responses are also factored into which songs the Web site decides to play for the user.

Answer the following questions:

1. List two applications and describe how they are using a similar approach to Pandora?
2. How are listeners able to create their own customized stations?
3. What are some variables that Pandora Radio uses to recommend a song?