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Coursera and MOOCs (Hubbard et al. Case 2)
Read the Case Study and complete the following requirements limiting your analyses to the Case material:
1. Conduct a PESTEL analysis of the GLOBAL Higher Education Industry.
2. Conduct a Porter's Five Forces analysis of the Higher Education Industry in Australia.
3. Conduct a SWOT analysis on Coursera.
4. Provide recommendations on how to succeed in the online higher education industry to a new entrant.
5. Identify three specific and detailed viable strategies for the traditional universities to compete with organisations such as Coursera.
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The new technology concept of Massive Open Online Courses is becoming the new approach in online studies for students around the world. Many institutions are collaborating with it. The project work is associated with the study and analysis of various issues related to it.
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I just wondering how my Strategic Management task process. Because i alreay paid amount to you guys and but in my account still show as waiting for payment .please confirmed my work is or not . thanks for clarify...pls proceed. Yes i can understand what you mean under case requirements it clearly say. Please prefer case study page 457 onward. I trust and pay for you guys to get good work In the marking guide just below the case material the section specifically tells about using Coursera and MOOCs as the subject of analysis.and i have attached the marking guide screenshot for client reference. 24870990_1Marking_guide.PNG 24870990_2Marking__guide.PNG
• Present your answers in a report format (no need for an Executive Summary). Marking guide: Coursera Case Requirement Mark Comments Brief description of MOOCs and their development (5%) 1.Relevant PESTEL factors identified (20%) 2. Relevant Porter Analysis in terms of specific market; superiority to competitors; financial growth/decline; market share (20%) 3. Strengths Weaknesses of Coursera and consistent O and T given the External Factors identified (20%) 4..Identification of strategies to succeed as a new entrant into the Higher Ed market. Be specific (15%) 5 Identify 3 strategies for the traditional Universities to provide a successful counter to MOOCs (15%) Concise presentation (4 pages; good structure; easy to understand; use of tables; case references) (5%)
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