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Case-identifying benefits and features

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Reference no: EM133041255

CASE: Identifying Benefits and Features

Questions

1. Describe this product in terms of its three levels of product = core value/need, actual product, and augmented product.

2. Profile the type of consumers who would be the main target market/s for this product?

3. List the possible direct and indirect competitors for this product.

4. Based on your knowledge of competing brands, how has this product been differentiated in the market?

Reference no: EM133041255

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