Case-envirofit international-cracking the bop market

Assignment Help Marketing Management

Reference no: EM133453270

Assignment:

Use the two cases 'Making Waves in Kenya' and 'Envirofit International: Cracking the BoP Market'. For this prompt, we need to recommend appropriate marketing strategies for both Harish Anchan and Sebastian Herrmann.

When forming ideas on marketing strategies for Anchan, it is important to understand the main challenges faced with the subsidiaries in India, which is why the following factors should be considered and incorporated into the marketing recommendations:

Educating consumers
Product differentiation to match diverse demographics in India
Producing low-cost yet high quality products
weak buying power and purchasing decisions because of low disposable income
Competition in the market

Similarly, when making strategic marketing recommendations for Herrmann it is important to consider the following factors:

Creating a product suitable for those in poverty
Lack of communication channels
Uneducated customers
Lack of research on target market
Building relationships with 'mommas'

One thing to remember when making recommendations is that these international locations are places that face extreme poverty. Figuring out how to deal with poverty and underdeveloped countries must be factored into strategic decisions. I am looking forward to reading everyone's recommendations and discuss topics more in depth!

Reference no: EM133453270

Questions Cloud

Described the disturbance of child abuse during a domestic : What is a wall street journal article that described the disturbance of child abuse during a domestic violence occurrence? How did they get affected

Why should a marketing manager care about organization data : Why should a marketing manager care about an organization's data? List 3 examples of how, why a marketing manager would use organizational data in their role?

Describe ethical issues in contemporary law enforcement : Describe three ethical issues in contemporary law enforcement. Explain the conditions that facilitated the ethical issue and how they negatively affect law

Discuss more optimal ways for the court system to handle : Detail the varying ideas about the powers and the function of federal and state courts at the founding of the United States of America. Discuss more optimal way

Case-envirofit international-cracking the bop market : Use the two cases 'Making Waves in Kenya' and 'Envirofit International: Cracking the BoP Market'.

Set the stage for a shift in penal policies : economic and social factors altered political relationships, changes in the power of the church, along with the organization of secular authority combined with

What is the mission of the organization or group : What is the mission of the organization/group? Provide this and a brief description of the organization/group. What is it that the organization/group would like

Could the victim have reduced any risks to avoid this crime : Could the victim have reduced any risks to avoid this crime? Are there any prevention strategies in place that combat this type of crime? What changes would be

How covid-19 reshaped lifestyles across societies : How COVID-19 Reshaped Lifestyles Across Societies Please go into detail and use references. Provide examples and be thorough. Use findings from research

User Account

All Pages