Capacity decisions and profit maximization

Assignment Help Operation Management
Reference no: EM131275515

Capacity Decisions & Profit maximization.

Kate Smith, a chief executive officer (CEO) of a small pharmaceutical company that manufactures generic aspirin wanting the company to maximize its profits. She can sell as many aspirins as She make at the prevailing market price. She has only one manufacturing plant, which is the constraint. The plant works at full capacity 6 days a week, but she closes the plant on Sunday because on Sundays she would have to pay workers overtime rates and it is not worth it. The marginal costs are constant in the 6 days operations, only because labor costs are higher.

Now Kate obtain a long-term contract to manufacture a brand-name aspirin. The costs of making the generic aspirin or the brand-name aspirin are identical. In fact there is no cost or time involved in switching from the manufacture of on to the other. She will make much larger profits form the brand-name aspirin but the demand is limited. One day of manufacturing each week will permit you to fill the contract. She can manufacture both the brand-name and generic aspirin. Compared with the situation before you obtained the contract, your profits will be much higher if you begin to manufacture on Sundays (even if she has to pay overtime wages)

Generic aspirin. Each day she can make 1,000 cases of generic aspirin. she can sell as many as she make, for the market price of $10/case. Every week she has a fixed cost of $5,000 (land tax and insurance). No matter how many cased she manufacture, the cost of materials and supplies is $2 per case; the cost of labor is $5 per case, except on Sundays, when it is $10 per case.

Brand-name aspirin. she order for the brand-name aspirin requires that she manufactures 1,000 cases per week, which she sells for $30/case. The cost for the band-name aspirin is identical to the generic aspirin.

What do you think Kate should do?

Reference no: EM131275515

Questions Cloud

Overall strategy of tesla at the corporate level : Of the potential strategies, propose one strategy that you would recommend to TESLA's board of directors. Identify the internal strengths that substantiate your recommendation. If there are weaknesses to be overcome, propose a viable set of actions t..
Appropriate resources and capabilities to execute strategy : Identify at least two potential business-level strategies that TESLA might employ to address its strategic issue. Substantiate each potential strategy with the facts and analysis. In particular, make sure that TESLA has the appropriate resources and ..
The average number of customers waiting in the line : Renuka? Jain's Car Wash takes a constant time of 4.0 minutes in its automated car wash cycle. Autos arrive following a Poisson distribution at the rate of 9 per hour. Renuka wants to? know: The average wait time in the line = ___ minutes. The average..
Fully functioning groups are characterized by : Time tested practices for developing successful teams are: Fully functioning groups are characterized by: Warren Bennis identifies four principles of effective leadership. These include all but one of the following:
Capacity decisions and profit maximization : Kate Smith, a chief executive officer (CEO) of a small pharmaceutical company that manufactures generic aspirin wanting the company to maximize its profits. She can sell as many aspirins as She make at the prevailing market price. She has only one ma..
Group member roles that reduce group success : Peter Drucker identifies responsibilities of leaders to be all but one of the following: All of the following are important questions to ask during team building exercises except: Group member roles that reduce group success are:
Normal probability distribution with mean bid : Butler Company is preparing a bid on a new construction project. Two other contractors will be submitting bids for the same project. Based on past bidding practices, bids from other contractors can be described by the following probability distributi..
High environmental impacts during particular life cycle : For each life stage, identify a product or service that has high environmental impacts during the particular life cycle stage. Then, suggest a new or existing product or service that provides the same functionality with lower (or without any) environ..
Using lists-bullets and category headings : Revise the following poorly written sentences and paragraphs using lists, bullets, and category headings, if appropriate. Improve parallel construction and reduce wordiness. Revise the following by incorporating a bulleted list with category headings..

Reviews

Write a Review

Operation Management Questions & Answers

  What will be the percent markup on cost

AutoPartsWarehouse.com sells chrome rims for $1,330 (for a set of 4) and uses a markup of 80% on selling price. What will be the percent markup on cost? Report your answer as a percentage and round to the nearest percent.

  Reinforcement in advertising

Central to the subject of consumer behavior is the concept of reinforcement. We marketers have "borrowed" this from psychology, as we have done with many other concepts. Positive reinforcement is reward for doing something you should do. Punishment i..

  Discuss an example of a work-related project

Discuss an example of a work-related project that is able to be broken down into structure, tasks, subtasks, and work packages, and why project management in the form of a CPM/PERT chart would be cost effective.

  Did judgmental bias play a part in these decisions

Discuss how perceptual bias affected President George W. Bush’s decisions that lead the United States into war in Iraq in 2003. Did judgmental bias play a part in these decisions???

  Discuss the ethical implications of this practice

Imitation strategies are based on the idea of copying another firm's idea and using it for your own purposes. Is this unethical or simply a smart business practice? Discuss the ethical implications of this practice (if any).

  Identify the specific pricing strategy

Identify the specific pricing strategy that best fits each description.

  Describe osha''s standard setting process

Describe OSHA's standard setting process, and explain the impact of the benzene decision

  Compute the appropriate reorder point quantity

A newspaper publisher uses roughly 850 feet of baling wire each day to secure bundles of newspapers while they are being distributed to carriers.

  Enterprise strategy map

If an enterprise ranked low in tailoring for customers but high in customer interaction, it would find itself in which quadrant of Peppers and Rogers’ Enterprise Strategy Map?

  Culture for quality and performance excellence

We noted that creating a culture for quality and performance excellence is not rocket science. Summarize in your own words, a simple explanation of what senior leaders need to do to accomplish it.

  Project manager-functional team member-functional manager

How would each person identified below to respond to the question, "How many bosses do you have?" Project manager, Functional team member, Functional manager

  Managing the problem employee

Your assistant operations manager, Ken, is truly a great guy. Everybody loves him. He’s funny, very social and good-looking. He also seems to be a great source of support for other employees. What steps should you take to deal with Ken’s sub-par perf..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd