Reference no: EM133597206

Question: Let's clear the cobwebs and remind ourselves about all those important marketing concepts that we have learned so well over the past years that we now need to put into practice in this capstone course. Unfortunately, in the eight-week format, we don't have time to review them with you, so you will need to brush up on those you may not recall so easily. In this topic select ONE of the marketing principles you recall from prior MRKT courses. List that topic in the title of a new thread, then briefly explain it to your classmates. You can continue your participation in this thread by reinforcing, correcting or clarifying posts of others. DO NOT repeat marketing concepts already covered by classmates, there are plenty to go around. Duplications will be deleted and will not count toward your participation in this Discussion Forum. Seems like a basic enough question. It is, after all, the title of this course. Can you describe strategic marketing management in your own words? Do you need to go to some of the reading resources to get an understanding of what it is all about. Share your thoughts.