Campaign more closely to your other promotional tools

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Reference no: EM131780992

If you were the brand manager at the Gap, how might you tie your geofencing campaign more closely to your other promotional tools? What ethical issues, if any, does the use of geofencing in this way create? Would your assessment of ethical issues change if you were the brand manager versus a customer versus the parent of a young customer? Why or why not?

Reference no: EM131780992

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Campaign more closely to your other promotional tools : If you were the brand manager at the Gap, how might you tie your geofencing campaign more closely to your other promotional tools?

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