About the Call Huntress, Mattel is considering a new line

About the Call Huntress

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Reference no: EM133945177

Question

Mattel is considering a new line of toys, which it would call "Huntress". The line includes pink and purple toy sling shots, bows and arrows, swords, and shields. It would also eventually release matching pink and golden armour. you should determine whether Mattel should buy this line of toys.

In order to make the decision, you must determine:

- The target market

- Promotion and distribution of the product (how will you promote it? Where will you distribute it?)

- How you will position the product

- Who your competitors are and what products they offer similar to yours

- Any ethical issues that arise with this product/promotion of the product and how you would manage those from a public relations perspective.

Reference no: EM133945177

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About the Call Huntress : Mattel is considering a new line of toys, which it would call Huntress. The line includes pink and purple toy sling shots

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