Reference no: EM133921001
Question: Calculate the frequencies for all the respondents for each question (column B to N). Here you will go through each column B to N in the provided spreadsheet and compute the frequency for each question, i.e. for the first column or column B you will count how many males and how many females responded to the survey. You will proceed to do so with each column. Get expert-level assignment help in any subject.
As a helpful hint, for categorical data use the countif or filter function to compute (i.e. gender, marital status, etc).
Create a separate chart demonstrating the survey responses for each question (Column B to N). These charts will be based off your calculations for frequency in Instruction Sample charts may include pie charts, bar charts, column charts, and line charts.
For the age question (Column D), compute the average, median, 25% percentile or quartile, 75% percentile or 3rd quartile, minimum, and maximum ages of respondents.
For column I, the likelihood to recommend the program to a friend, compute the average, median, minimum, and maximum values for customer rankings for respondents.
For column J, the likelihood to participate in another rebate program, compute the average, median, minimum, and maximum values for customer rankings for respondents.
For column K, the likelihood of purchase without the rebate program, compute the average, median, minimum, and maximum values for customer rankings for respondents.
For column M, the satisfaction of the rebate program, compute the average, median, minimum, and maximum values for customer rankings for respondents.
Provide a detailed report in Microsoft Word enumerating your findings. Your analysis must contain the below details:
Identify in your report appropriate charts and graphs showing the results. Make sure you have appropriate chart titles and data labels showing for each chart.
What conclusions can you draw from the existing rebate programs? (Example: Do you find any similarity in age groups or their educational background making any significant impact on their rebate usage?)
How can the programs improve? (Is there a group that doesn't show much interest in the program? Can you think of a way to grab their attention?)
What recommendations do you have for the company offering rebates?
You should target this report to be around ten to twelve pages with appropriate graphs. Please make sure that you are succinct in your report.