Calculate the forecast gross and net profits

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QUESTION - Jasa Setia Sdn Bhd manufactures a product which has been in production since 2002. The demand for the product is in decline. The summary of comprehensive income statement for the year ended 31 December 2021 is as follows:

 

RM

RM

Sales

 

850,000

Less cost of sales

 

400,000

Gross profit

 

450,000

Variable expenses

165,000

 

Fixed expenses

300,000

465,000

Net loss

 

(15,000)

The management accountant has researched several strategies to restore profitability for the current financial year.

(1) Increase the price of the product by 30 percent which will reduce sales volume by 20 percent. In order to improve the appearance of the product, packaging costs for each item will double. The present packaging cost constitute 20 percent of the variable expenses.

(2) Launch an advertising campaign at a cost of RM60,000 per annum. This will increase the sales volume by 30 percent. The original selling price does not change.

REQUIRED -

(a) Calculate the forecast gross and net profits for the current financial year under each of the strategies.

(b) In your opinion, which strategy that the company's workforce will prefer? Justify your answer.

Reference no: EM133040879

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