Calculate breakeven, In order to calculate a breakeven, we

Calculate breakeven

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Reference no: EM133578826

Question

In order to calculate a breakeven, we will need to know the fixed costs. The case gives two categories of fixed costs - spending for the marketing campaign (2 levels) and the slotting fees. Don't get into the 15% return for now. (They will cover this in finance). For the rest of our calculations, lets take the higher suggested marketing spending with the slotting fees, or $730,000. This will be our fixed costs.

Reference no: EM133578826

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