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Calculate and plot lift given a set of data

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Reference no: EM13861558

For this assessment, do research in order to perform analyses based on real-world examples of data mining applications in business:
Select data from a project with which you are associated that has to do with profitability. For example, develop ten different customer profiles with their rates of profitability.

-Employ representative statistical-analysis software to calculate and plot lift.

-Calculate and plot lift, given a set of data, and analyze optimal policy.

-Analyze the data to determine the optimal policy for enhancing profitability.

-Present the results of your analysis in a concise and compelling manner, using effective communication strategies and appropriate business terms. Show your work and paste figures or tables (as necessary) into a Word document.

Reference no: EM13861558

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