Calculate an appropriate measure of association

Assignment Help Marketing Management

Reference no: EM131537827

Assignemnt

1: You are curious about whether the professors and students at your school are of different political persuasions, so you take a sample of 20 professors and 20 students drawn randomly from each population. You ?nd that 10 professors say they are conservative and 6 students say they are conservative. Is this a statistically signi?cant difference?

2: A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

	Cola	Noncola
Teenagers	50	80
Adults	90	40

Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?

Requirements:

1. 2 questions independently
2. 500-600 words each
3. Each answer must be supported by references to at least 2 peer-reviewed sources.
4. Each answer must be supported by 1 biblical integration.
5. BIBLICAL INTEGRATION is required.
6. Some answers will require a paragraph-style response, whereas others will be best answered with a table or bullet points.Use the stylethat is most appropriate for the specific question.

Reference no: EM131537827

Questions Cloud

Prepare revaluation account and balance sheet of new firm : X and Y are equal partners. On 1st July, 1962, they agree to admit ? as partner. ? is to pay £2,000 as a premium-the money to be left in the business.

Discuss both what it means and possible causes for a project : Discuss both what it means and possible causes for a project with a CPI of 1.2 and an SPI of 0.8 (include hypothetical figures for PV and EV in your discussion)

What is the dirty price for this bond : Also 50 days have passed since the last payment in the semi-annual coupon period. What is the dirty price for this bond?

Describe a cultural diversity policy for the firm : Describe a cultural diversity policy for the firm expanding overseas operations. Highlight any differences that might arise in some Middle Eastern countries

Calculate an appropriate measure of association : Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?

Explain what role women played in the scientific revolution : Explain what role women played in the Scientific Revolution of the 18th Century? What role do women in science play today

Economic order quantity-what is annual carrying cost : Economic order quantity-What are the annual carrying cost, the annual ordering cost, and the optimal order quantity for the zen-zens?

Prepare the capital account of each partner : Two professional firms agree to amalgamate their practices. The first firm consists of three partners. A, ? and C, who share profits in the ratio 5:4:3.

Evaluate your own leadership style : Evaluate your own leadership style and write a paper in which you explain your leadership style and your ideas and plans for improving your effectiveness.

User Account

All Pages