Calculate adjusted trial rate for dunkin new healthy donut

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Reference no: EM132155412

Dunkin Donuts' research team set estimated trial rate for its new healthy donut at 30%. Given their control of their own stores, Dunkin figures to make the new donut available in 90% of the locations where customers would look for it. Social media should react strongly to the story, so Dunkin expects an awareness rate of 62%. Calculate adjusted trial rate for Dunkin's new healthy donut. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

Reference no: EM132155412

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