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Bypass the wholesalersuppose the president of a carpet

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Bypass the wholesaler

Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?

Reference no: EM13370013

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