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Some buzz marketing activities engage buzz "agents" to tell their friends about a product, ask store managers to stock the product, and in other ways purposefully create word-of-mouth. Are these activities ethical?
Identify objectives of a web site and the metrics that will measure the objectives. Develop a mobile marketing campaign
What kind of positioning strategy should the company adopt for the Caring about home Segment - What kind of positioning strategy should the company adopt.
Explain E-Commerce infrastructure and how are you going to do your part in protecting critical infrastructures
Describe the factors that affect the promotional mix.- Explain the difference between a "pull" and a "push" promotional strategy.
What do you think would be an appropriate promotions strategy for both exercise equipment and airline flights? In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.
What are the advantages and disadvantages of using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy.
Define the type of marketing that will be used for the business and Distinguish the type of organizational structure that will be used in the business
What represents luxury to you and focus on two (2) examples of luxury when explaining what represents luxury to you, Why do those two examples represent luxury to you, and how does price impact that perception
Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.
Compute the kinetic energy of a proton (mass 1.67×10-27kg ) using both the nonrelativistic and relativistic expressions for speed of 2.85×108m/s.
Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Do customer relationships begin as transactional and move toward strategic partnerships
using the waters bottling companyin module 1 continue to build the marketing plan sections for the product you have
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