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Buyer decision process of a traditional porsche customer

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Reference no: EM131189590

1. Analyze the buyer decision process of a traditional Porsche customer.

2. Contrast the traditional Porsche customer decision process to the decision process for a Ceyenne or Panamera customer.

3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970's and 1980's.

Reference no: EM131189590

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