Business strategy for entering cell phone service industry

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Reference no: EM131311729

BUSINESS STRATEGY FOR ENTERING THE CELL PHONE SERVICE INDUSTRY

Assume that you run a start-up and have decided to enter the cell phone service industry. Which of the three generic strategies would you choose as your primary business strategy-overall cost leadership, differentiation, or focus?

Explain your choice by elaborating on the product and service features you would offer to lure customers from the competition.

Reference no: EM131311729

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