Business markets with positioning in consumer markets

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Reference no: EM132049383

1. Compare the importance of positioning in business-to-business markets with positioning in consumer markets.

2. How does business-to-business branding differ from consumer products branding? Why should a business-to-business marketer care about building a strong brand?

3. Compare the role of a seller in consumer markets with a seller in business-to-business markets.

Reference no: EM132049383

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