Business markets segmented by purchase categories

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Reference no: EM131034423

What factor is considered by marketers when the buying situation is important in business markets segmented by purchase categories?

A. The precise way a business purchaser will use a product.

B. The complexity and precision of the requirements for goods and services

c. The customer's transaction history.

D. The sales revenues of the customer firm.

Reference no: EM131034423

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